Originally Posted by mike41423
big college town might have had influence from network executives?
Well this is what I found online. I kept it mostly intact. Just took out page numbers and headers. This statement made by FISHER is only about 5 years old but most of the information in it is still accurate.
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KVAL TV, KCBY TV, KPIC TV, Eugene, Coos Bay and Roseburg, Oregon
Market Overview. The KVAL TV broadcast studios are located in Eugene, Oregon. KCBY TV in Coos Bay and KPIC TV in Roseburg are KVAL's satellite stations which generally retransmit all or part of KVAL's programming. The population of the Eugene/Springfield, Roseburg and Coos Bay/North Bend area is approximately 564,300. The area's economic base includes forest products, agriculture, high-tech manufacturing, regional hospital and medical services, packaging, tourism and fishing. Major employers include the state's two major universities, the University of Oregon in Eugene and Oregon State University in Corvallis, as well as Hynix Semiconductor, Hewlett-Packard Development Company, Symantec Software, Sacred Heart Medical Center, McKenzie/Willamette Hospital and Roseburg Forest Products. According to the Bureau of Economic Analysis, 2002 per capita income was $26,416 for the Eugene-Springfield, Oregon Metropolitan Statistical Area, $23,937 for the Coos Bay, Oregon Metropolitan Statistical Area and $24,644 for the Roseburg, Oregon Metropolitan Statistical Area. These 2002 per capita income figures represented 1.7%, 4.6% and 4.7% increases, respectively, over 2001 per capita income.
Station Performance. In the local programming time period from 3 p.m. to 8 p.m., KVAL broadcasts some of the most popular nationally syndicated programs such as Dr. Phil, Oprah, Wheel of Fortune and Jeopardy, as well as the longest tenured local newscast in the market. KVAL broadcasts 17 hours of live local news per week and rebroadcasts its 6 p.m. newscast at 6:30 p.m. on cable Channel 12 on the Eugene/Springfield Comcast Cable System. KVAL TV produces a local news window on CNN Headline News every hour every day. This five-minute hourly slot promotes KVAL's news brand by providing local news to viewers of CNN Headline News. KVAL, KCBY and KPIC are unique in the broadcast community in that they can broadcast news, information, weather and commercials regionally. In addition to broadcasting its signal throughout the DMA, KVAL has the ability to distribute local content to the Eugene, Roseburg, Coos Bay, Florence and Corvallis/Albany areas.
KIMA TV, KEPR TV, KLEW TV, Yakima and Tri-Cities, Washington and Lewiston, Idaho
Market Overview. KEPR TV and KLEW TV are KIMA TV's satellite stations. KIMA TV serves the Yakima, Washington area and KEPR TV serves the Pasco-Richland-Kennewick (the "Tri-Cities"), Washington area. Yakima and the Tri-Cities areas comprise the Yakima DMA, which serves approximately 555,000 people in approximately 201,000 TV households and has a 55% cable penetration. KLEW TV is the exclusive local station in Lewiston, Idaho and is part of the Spokane, Washington DMA. Lewiston's KLEW TV serves approximately 165,000 people in approximately 65,000 TV households with a 59% cable penetration.
The area covered by KIMA, KEPR and KLEW has an economic base that consists primarily of agriculture, nuclear technology, government, manufacturing and the wholesale/retail, service and tourism industries. Major employers include Del Monte, Boise Cascade, Fluor Hanford, Bechtel, Lockheed Martin and Siemens Power Corporation, among others. According to the Bureau of Economic Analysis, 2002 per capita income was $23,714 for the Yakima, Washington Metropolitan Statistical Area and $26,246 for the Lewiston, Idaho-Washington Metropolitan Statistical Area. These 2002 per capita income figures represented 3.4% and 2.6% increases, respectively, over 2001 per capita income.
Station Performance. Each of KIMA and KEPR broadcasts 9.5 hours per week of scheduled live local news programs. According to Nielsen Media Research, KIMA has 1.5 times the number of news households as the combined news households of the NBC affiliates and the ABC affiliates in the Yakima DMA. KLEW TV broadcasts 7.5 hours of scheduled live, local news per week.
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If you look at the Yakima DMA info that FISHER gives closely, you can tell they kind of "mislead" people not familiar with our area. They CLAIM "KIMA has 1.5 times the number . . . of the NBC affiliates and the ABC affililates in the Yakima DMA". That statement is FALSE.
Why is it false? Because they are using KIMA to refer to both KIMA & KEPR but making it look as though KIMA is getting the huge numbers on its own.
Also you may notice that Tri-Cities per capita income is missing. No, I didn't take it out. It was missing from FISHER's statement. One has to wonder if FISHER combined the Yakima and Tri-Cities per capita income and called it Yakima for both which again is misleading or false. It doesn't take a genius to figure out Tri-Cities area probably has a somewhat better per capita income than Yakima's.
If you were FISHER, why would you omit the higher per capita income for the Tri-Cities? Why do they mention colleges and hospitals for the Eugene part but not the Yakima part. Yakima has two hospitals and Yakima Valley Community College. Again I want to mention I DID NOT edit the above statement FISHER made.
I could go on and on about this lousy company. But enough for now.