I read on a couple of cord-cutter forums where people were so disgusted at the way NBC handled the Olympics it didn't matter anyway. They paid $5 to unblock-us and watched it directly on the BBC. (completely legal) Much better and real time coverage without the loud always hyper-ventilating TV "personalities" on NBC.
IMO, I think a number of companies that own local TV stations have gotten so addicted to carriage fees (which I don't believe existed in the past) they have forgotten and don't care about good broadcast TV. It's why WBTV has almost no content except for it's local news, Raycom sports and CBS. Beyond that, its all infomercials even during the middle of the day now. WSOC completely wastes WAXN in the same manner except there is no network programming there.
It's going to come back and bite them because this entire fight->makeup->pass on the increase to customers can't go on forever. When I signed up for Dish in 1999, I was paying $29.99/month. When I finally tossed them out in 2012, I was paying $117/month. (it would be $122 now) It was a huge and ridiculous increase not to mention that most of the channels had been turned into reality show garbage. It's gotten too easy to completely bypass them now as the BBC/Olympics proves.
Locals do not cost that much at all, compared to some sports programs e.g.ESPN, MASN, Sports South,etc it is a 5-1/8-1 ratio in cost compared to a the local channels which the majority of viewers watch most of the time..