Originally Posted by eacalhoun
I think the local news ratings are affected by a station's network affiliation - look at how ABC News fared in the ratings and that translates to high ratings for WSOC. And, look at how NBC news fared - NBC's news plus its poor programming (IMHO) has an affect on WCNC, and other NBC affiliates. And don't get me started on NBC's boneheaded move regarding Jay Leno.
What you say makes sense and I think network affiliation is definitely a factor.....but it doesn't seem to explain everything concerning the ratings. As for NBC, I agree they made a boneheaded move regarding Jay Leno. I think that's going to cost them in the future.
On a different note, it's interesting how network affiliation and their ratings translates into higher or lower numbers in different markets (not just talking about the local news). For example, WXII Winston-Salem has always been a much stronger NBC affiliate versus WCNC Charlotte (despite the ups and downs of the NBC programming content through the years). And this stronger NBC affiliation has remained the case for WXII versus WCNC......even after Belo invested large amounts of money in WCNC in the late 1990's. On the other hand, WSOC is a stronger ABC affiliate in Charlotte versus the Triad affiliate (WXLV in overall ratings). Our local ABC has been like the stepchild of the big four in the Triad ever since they received the ABC affiliation from WGHP.
Aside from overall viewing (just talking local news), it's funny how all stations like to claim the number one spot (whether they are or not). But I think it's safe to say that WSOC and WBTV are the top players in local Charlotte news (as it appears they have been throughout their history). Here in the Triad, WGHP High Point has a long record of being one of the local news leaders. And it did not seem to make any difference when they switched affiliations from ABC to Fox in 1996. But WXII Winston-Salem has also reportedly won the Nielsen ratings in the Triad local news too recently. At the moment, I am not sure who is in the lead.
Logic would seem to tell us that network content (and it's popularity or lack thereof) is going to help drive who stays tuned for that particular station's local news. But then on the flip side, I have to wonder (to a smaller extent) how big of a factor the popularity of local news helps drive that particular station's network affiliation programming. Certainly, this would seem to be a smaller amount, but still a factor I suppose.
Edited by evan237 - Today at 1:59 pm