Originally Posted by williamtassone
and these are the types of people Toshiba want, NOT a small minority of videoplhiles.
They want the potbellied middle-aged man at costco, the bored housewife with a mid life crisis seeking to validate her meaningless existence with a plasma housing pixels the size of dimes
They want critical mass
"They can't make it at a price they can sell it at" is an economic reality.
Why did everyone get out of manufacturing CRT projectors? Was it because a superior technology intervened?
MicroSoft, for example, didn't judge the success of the XBox 360 launch by how well they sold in North America and Europe. It was judged by the take-up in Japan and, by all accounts, they failed miserably. The Japanese are the tech-savie users with lots of disposable cash that are the early adopters, that can make or break a tech launch. (I know, I know, different sales model, no software to compensate for taking a loss on hardware, but it's better than a car analogy.)