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Originally Posted by Auditor55
With the exception of that ridiculous Qualia set, isn't Lcos priced cheaper than Plasma? You can come out with a bleeding edge technology cheaper than plasma. If Toshiba/Canon can introduce a 55 inch SED set at 10k that would be cheaper than Sony's 46 inch 15k 1080p Qualia LCD set. I don't see anyone criticizing Sony for introducing a 15k 46 inch TV like are doing with Toshiba and SED.
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Somehow Sony lost money on their Qualia line even at those outrageous prices, and has now dropped the Qualia line altogether. Flat Panels such as Plasma, LCD, and hopefully soon SED are "direct view" video tech, and if the past & present pricing scheme is any indicator, which I think it is, then these type displays will be higher priced than competing "reflected view" displays, such as LCOS, SXRD, DLP, etc.
SED Displays will initially be a high end niche market and command premium pricing. Also, Early Adopters of SED displays will bear the brunt of the high prices until SED TV's gain marketshare and are able to ramp up production numbers. Plasma Displays went this same route, as did LCD Displays, as did VCR's...as did DVD's, etc., etc. Again, this is pure "speculation", but is based on my experience and the history of consumer electronics in general.