I have been a loyal Sony customer since birth 1975. My dad had a beta-max , multiple Trinitron sets, the first walkman, tape recorders, receivers, my older brother followed suit with a huge Sony RPTV, Sony stereos, vcr's, speakers. I came next with the biggest purchase yet, a Sony Trinitron XBR squared for $3,500 which was a huge leap in CRT the equivalent to the Qualia 006 today. I then went on to purchase a ps1 2 and 3, I owned a mini disc player for my car stereo as well as a 6 disc CD changer all Sony. I'm just getting started, I purchased a 60 inch rear projection and DVD player both Sony, then went on to the 50 inch Grand Vega rear projection LCD. For 6 years I ran my own wireless company 'Imagine One' I must have sold 500 Sony Ericsson's not counting the endless Sony Ericsson accessories, almost forgot about the VAIO for my wife and the 3 computer monitors over the years. I helped a colleague set up his 1.5 Million dollar house with 4 Bravia's and 4 blue-Ray players through Tweeter. Just recently I set a friend up with a 60 inch SXRD and a ps3 as well as my dad with a XBR5 "52 inch. And god knows what else. ALL IVE EVER BOUGHT AND RECCOMENDED IS SONY.
Not just loyal but passionate about the brand and what it represents.
Then Qualia comes along which as you know was like the Holy Grail, the very finest in Japanese wizardry. I was sold at the start from drooling over the $30,000 projector to taking pictures of me next to the 006 at the CES show(pic attached); nuts I know but love none the less. And not just the Tech, Sony was selling us an IDEA (electronics without rules without limitations without boundaries) Qualia is a state of mind, an experience, much more than plastic and glass, a huge emotional investment as well as financial.
Then we come to find out behind the curtain is a crazy old man pulling the strings, that it's not really what we thought. It's not really native 1080p (WHAT) that bulb replacement is common at $300 a pop, that the fans don't do a sufficient job of cooling the Optical Block which produces eminent failure of the block itself (WHAT), that it cost between 5 and $6000 dollars to replace the block and will surely fail again. Not to mention the DISCONTINUATION OF THE ENTIRE LINE!!
I have been dealing with a phenomenal concierge at Qualia, Jacob Swanson, this guy is God sent. My set is 4 months out of warranty and have been dealing with Jacob for about 3 months now while Sony tries to figure out how to deal with this HUGE problem. We need compensation and replacing the block is only a band-aid on a severed artery if the OB is doomed to fail again and Sony knows it will. I and Jacob have discussed replacing the set with a "55 inch xbr8 which is a decent offer but not near the size that I am looking for. That's like going from 12 cylinders to 8, 8 will move you but I paid for warp speed. Sony really needs to step up to the plate on this one and knock it out of the park, for all its Qualia owners who inevitably purchased a $15,000 lemon.