Originally Posted by VirusVooDoo
That's exactly my point as well as many others. Because the difference between total revenue and total cost (meaning profit) is a lot more than any other companies'. Of course every company are out there to earn a profit in anyway they can, or through mass marketing as in Bose's case. But many equivalent or even better products do not cost as much as Bose's stuff and do not ripped off the consumers as much as Bose as their profits are not as high as Bose's. Those companies are consistently competing against one another through pricing and bring out better products like Klipsch and Boston Acoustics, which keep the price low while having new and improved products. We haven't seen anything new from Bose for quite a while and I don't think their prices are as competitive as these other companies. Their companies' slogan is Better Sound through Research is all crap when they haven't brough out new speakers or even change / improve their current lines of speakers.
first of all, how do you know Bose's profits are higher? Second, the more important number is margin per unit sold, that will tell you the profit made for each unit as opposed to total profit which a company that through sheer volume will earn more of. So, I am not sure at all Bose earns any more per unit than any of the other high-end low volume sellers.
Auto manufacturers sell much higher value items and advertise much more than Bose. How is the advertising done by auto companies diffeent from what Bose does? Are you upset with the late night informercials? Those are usually for their lower priced items like the Wave Radio and Quiet Comfort headsets.
I have not found $for instance the $ 279 Klipsh ipod player to sound better than the 299 Bose, or the $450 Cambridge CD radio to sound better than the $500 Bose Wave. And the $300 Quiet Comfort headsets are far superior to Sony's new $250 active noise cancelling headsets. In this case the prices are comparable (same ball park for similar products), although Bose spends a lot more on advertising and in my opinion the Bose is both a better looking and sounding system.
The sets that people complain about, like the Lifestyle series are seldom advertised via informatials. I've been able to hear all the LS systems at CC to determine if it works for me.
Bose, is a classic American success story. Here is an American company that has withstood competitive pressure to thrive in a very competitive market and guess who slams them most vigorously - Americans! Trust me, all the other competitors are trying every gimmick in their book to sell their systems, but it does not seem to work as well as what Bose does. I see Bose's success in audio as being similar to Apple's iPod.
It appears the main problem that audiophiles or should I say 'Bose vigilante's' on this forum have is that they feel the success of Bose is unjustified and therefore the throngs of Bose customers must be either stupid rich folks (at least not as smart as them) or the 'evil Bose Corporation' is preying on their goodness. Trust me, most Bose customers actually like what they buy and seem happy.
Anyway, it looks like most of the typical anti-Bose myth have been pretty well debunked in this thread by now. To me there appear to be no reason why you should not consider Bose for your audio needs. There are lot's of ways to try them out with little or o risk to you. Bose also happens to have one of the most generous reurn policies, and given their small footprint are pretty easy to load and return if you don't like....
I promise this is my last email on this thread. Glad I was able to stir things up a little here