'Weeds' 5.8M Premiere Boosts Showtime
From Channel Island: The TV Industry Blog by Scott Collins in the Los Angeles Times
Monday's second-season premiere of "Weeds" scored big for Showtime. The drama with Mary-Louise Parker as a pot-dealing suburban mom delivered a total of 5.8 million viewers, up 18% compared with the first-season debut a year ago, according to figures from Nielsen Media Research.
That's not quite a "Sopranos"-worthy number, but the growing strength of "Weeds" could prove a game-changer for Showtime, which has labored for years in the shadow of pay-cable rival HBO. "Weeds" had the best second-season launch of any show in the network's history, and Showtime now has a series whose ratings could make HBO executives envious. Indeed, through the first six episodes this season, HBO's highly promoted polygamy drama "Big Love" averaged just 3.9 million viewers.
Best of all for Showtime, "Weeds" is drawing a young audience. The number of young people (ages 18 to 34) who viewed Monday's episode nearly doubled compared with the first season debut.http://hollywoodhotline.typepad.com/...58m_premi.html