Originally Posted by Mfusick
What made this build so famous ?
Ruben was pretty good at showing what was going on in his garage to theater project. He also wasn't afraid to say that looks wacked, tear it out and re do it. He framed the walls and ceiling and decided it was too low, so he ripped it out and added wall extensions, He built square columns and decided he they were too ho hum. ripped those out and replaced with round beauties, He agonized over every detail, (or had his helpers agonize) He found a guy who was good at veneer and staining and you can see the result. He started with a basic frame and went to the first SMX curved screen, He didn't like his sub-woofers and changed them out. The list goes on. At every step he often asked for input from the forum regulars and he got it. He was a champion for the DIY guy and made his screen fabric available at a reasonable price. He had a web site forum mostly devoted to DIY frames. When he started his screen company his theater was the showcase. It was so good other vendors stole some of his images for their sites. His theater was featured in many on-line articles and were attached to his product releases. Bottom line there aren't many threads that have 2 million views.
He was also the underdog, taking on the likes of Stewart who feel their Acoustically Transparent screens are worth 4-5 times as much. Who couldn't like the guy? I bought a screen when AVS had a sale and communicated directly with Ruben. Later I got a screen for client directly from Ruben. As his company grew it became nearly impossible for the average guy to deal directly with him. He put together a dealer network and stopped responding to phone calls and e-mails. Often I heard of complaints of people never hearing back from the listed contacts on his Web site. Then something happened, no one who knows has come forward, people report that they are out their pre-payments with no product.
I saw a January 2013 picture of him and it looked like he had lost a lot of weight. The circumstances of the picture were something I'm sure he regrets. I hope he is well.