So I've been experimenting with my Xbox 360 (connected to my 50-inch Panasonic plasma consumer model via component) and whether it works or not with the break-in DVD.
I've concluded that it doesn't. Like other people have experienced, it goes through about 5-10 shades of white/grey in normal 30-second intervals, and then speeds through the rest of the colors in very fast intervals and doesn't repeat after the cycle is over. I tested both the SVCD and DVD-R versions. Neither wound up working.
If you only have an Xbox 360, here's the temporary solution to the problem:
We're going to loop a DVD so that it plays continuously. using the 360's built-in features (I assume some other DVD players can do this, but I also assume that other DVD players can actually play the break-in DVD properly). Find a widescreen DVD that you like that will allow your plasma to display a wide range of colors (preferably with some blacks in there as well). I'm alternating between "The Matrix" and "Finding Nemo."
Start the DVD in your 360 and begin the movie. Fast forward past the opening credits. Choose a spot that you'd like to begin the looping from. On your remote (I think you have to have a remote to do this), press the "Display" button, which is above the four directional buttons. This will bring up five items on the bottom of the screen. Select the fifth one, which says, "Set loop start point." Select this, and it will change to "Set loop end point." Fast forward to the end point (preferably before the closing credits) and select it again. After that, the button will change to "Cancel loop." Obviously, you don't want to do that, so press "Display" again and the menu will go away. And voila, behold your looping!
Now, I don't trust technology, so I haven't let this run overnight, but I assume it just loops forever. I've left it on during the day, and that seems like it's enough, but I'll probably start running it overnight as well.
One other issue: I've considered using the break-in DVD as-is and looping it, but since it doesn't display the darker colors for very long on the 360, I figured I'd just use a regular DVD.
(this isn't meant to undermine the break-in DVD, but the fact is that the 360 doesn't support it, so I figured posting an alternative would be in the spirit of the author's original intent)