Originally Posted by rickmarquardt
If one needed to buy new HD DVD lines, versus upgrading an existing DVD line for $150,00, the price of new to new would be about the same. If spin coating the 0.1 mm cover layer and a hard coat process worked, this new line may be less then a new HD DVD line. The issue is that there is presently an overcapacity of DVD manufacturing so there should not be a high demand for new HD DVD equipment with the conversion of DVD lines.
If I were an optical media equipment suppier, A BR win would be good for business.
Welcome aboard Rick. You are a brave man, I'll give you that. :D
Most consumers don't care about the replication costs. And the HD premium would reduce that further.
Many of the studios have publically stated they aren't worried about BD replication costs.
You say the optical media equipment makers would prefer BD.
So are you're saying we should concentrate exclusively on the finances of the ESTABLISHED replicators in all this?
Wouldn't BD offer opportunities for new or smaller replicators to grow? Concentrating on BD, and not battling in the ultra competitive DVD world, would seem to be an advantage.
|We got DVD right and it gave the entertainment media industry a windfall. Right now, the process of introducing the next generation of entertainment media is spinning dangerously out of control and we are running out of time. Consumers are fickle. We better make sure we get HD right.
And how does worrying about the other issues you raise in your paper lead naturally to getting HD right? Making a disc for 80 cents less than BD -> The better consumer experience?
Getting HD right, for the CONSUMER involves, IMHO:
(1) Lot's of consumer equipment selection
BD will win here by a long shot. Simple CE numbers.
(2) Many titles and good features
HD DVD had the upper hand last December, and has since self-distructed.
If this format is so damn cheap and easy to do, where is it?! If the replicators support your position, why don't they start flooding the marketplace with lots of HD DVD titles?
Let's see the HD DVD companies put some discs where their mouth is.
(3) All studio support
We're three simple studio decisions away from this for BD, and a long drawn out and bloody war to get to this state with HD DVD.
Because it would rediculously foolish to think the BDA and the BD movie studios are going to capitulate at this point, aren't you pushing for a format war?
And what is your opinion on the PS/3 factor, and its potential positive affect on the launching of a new format?