boy, wookie - dunno about that. I also got the 30" on BF - great price for a 30" widescreen HD, but the picture leaves a lot to be desired. Since so many electronic items are rebadged, and put together from stock components, I am amazed at how poor the picture quality is on the Insignia. As has been said, the ota tuner is the worst I have seen in 40 years - the UHF section is quite good, but the VHF section is virtually non-existent.
Much worse is the geometry - there is a lot of overscan, and while there is adjustment for it, even at full reduction there is still quite a bit. More bothersome to me is the horizontal pincushion. I have had 300 dollar Sharp sets purchased at Wally World that were better....I'm talking about over 1/2" off true vertical on the edges.
And as others have noted - it seems they have used SD instead of HD colorspace for the component inputs - there is quite a bit of green push on the HD signal over component, and I have not found any user adjustments to even begin to correct this.
And finally - afaic, the onboard scaler is a joke. The HD picture isn't bad when fed 1080i; however, when I changed output on the settop box to send the Insignia 720p, text displayed on the tv was barely legible. Not even the OSD menus were clear - I think we can assume that the set's "native" resolution is 1080i.
I'm sorry, but in this case, I'm not sure if I got my money's worth, even at the BB net price of $340. If it wasn't so danged heavy (147 pounds) and I hadn't had to carry it up 1 and a half flights of stairs, it would be going back.
As it stands, does anyone have any ideas on how to enter an advanced setup menu? Really need to fix the pincushion and the green push. If all you are going to do is play games, then only the overscan will bother you - nobody is going to care if the colors on Halo are a bit greener than normal, or if the trees on the side of the screen aren't exactly straight. But if you are planning on viewing television or dvds on this unit, be prepared for a grossly substandard experience.
(I had a Sony 30" XS lined up - however, wife didn't want to spend the extra 500 bucks just for a tv for the bedroom. I agreed, but now wish I had gone for something in between the cheapest thing I could find, and the best.)