The bean counters rule in most large corporations. Margins beat image fidelity just about every time. Most TV buyers don't care about the nuances of better imaging. Oprah, Oprah, Oprah............Who's Smarter Than A 5th Grader?....etc.
Originally Posted by wookiered
Why don't manufactures just have a built in dark viewing and light viewing setting that is pre set to ISF specs?
How dark should they predetermine "dark" should be, and how light should they assume "light" will be? Should "light" be a North facing family room with walnut paneling, 2 windows and a couple of lamps on, or a South facing living room at mid day with a 12 foot high bank of windows and white painted walls? Ambient lighting conditions can have a huge effect upon picture settings. There's no way a display manufacturer can anticipate the viewing environment conditions in a customer's home.
Learning how to properly adjust a video display is the responsibility of the user. Manufacturers don't attempt to explain such things in the owner manual in any significant detail, because they know from focus groups and market studies that most of their customers won't read it, and even fewer would comprehend it.
The masses aren't that interested in the details. They want their TV to be like a toaster...unbox it, plug it in, turn it on, guess at how to adjust it, then live with the results. Over 12 million NEW televisions are sold in the US every year! How many of those customers are a members of a home theater online forum or own a home theater setup/calibration tutorial DVD?