Let's see, no competition but go ahead anyway and put more content on it- yeah right
Yeah, there is
Hoping that movie companies will do something out of the goodness of their hearts is a heroic hope, f'sure.
However, most Hi-Def masters are made at the 4K setting (2160 x 4096 pixels), so providing an anamorphically squeezed full-height version of a 'scope film as an "extra" is more a matter of "overnight" (as in "leave it overnight and come back tomorrow morning") processing, not frame-by-frame human input. If I had a 4K master I could do this myself, just with Windows Media 9 authoring tools and a spare week to sit and watch the render. It really works (if you can figure out the proper settings).
No doubt, however, some Marketing Droid will see this as a feature that could generate extra revenue and thus be priced at a premium.
Then again, their format wars have turned the public off. Something gimmicky to catch the imagination of (a) movie buffs and (b) CIH enthusiasts - two reasonably overlapping subsets of their potential customer base - might be worth a try in their fevered minds.
Full-height anamorphic versions were not available on DVD due to disk space and quality reasons (to squeeze a 2.37 movie onto an SD DVD the squeeze would have had to be 9/16, not 3/4 as it would be in a Blu-Ray formatted presentation). Blu-Ray full-height anamorphic versions could be a first for HT.
I'm not so sure this would cost very much to implement, or at least to try out as a teaser. I'd certainly buy whichever disk came out in this format, regardless of the artistic quality of the title, just to see how it looked with the extra vertical resolution. In short, marketers need to sell more disks to generate enthusiasm and format momentum out here in Consumer World (where, at the moment, it is sadly lacking for most).
As an aside... I (an HD-DVD early adopter with no Blu-Ray equipment at all) would like to see the region coding taken out of Blu-Ray so that I could buy my disks from Amazon or some other mail order corporation. Most of my HD-DVDs have come from that source. I pay less than I would off-the-shelf in Australia and can get titles with a week of their issuing in the US (rather than have to wait months for the local mob to issue a Region 3 version).
But yeah, I'm probably dreaming. You're almost certainly right. Now that Blu-Ray seems to have won the Format War all those grudges the film corporations had against the general public - illicit copying, region-free coding kludges, unrestricted interchange of titles across national borders and across video formats - will be avenged. We will be forced to watch their
movies, on their
equipment, on their