The soap opera effect, I think, makes things look too real as opposed to fake. We've become so used to 24 fps that the motion blur and such that comes with that is what we expect with high quality movies. The soap opera effect makes things look like they were made with a home video camera (generally about 30 fps, I think), and it's more immediate or something--more like a home movie. Or more like you're standing on the set during filming--because we're not used to that, it takes us out of the movie and challenges our suspension of disbelief.
I have a 120 Hz TV, and I have the deblur/motion (or whatever LG is calling the settings) set to a middle setting. At first it looked bad to me, but you get accustomed to it and the effect becomes less noticeable. Also, it will prepare you for the The Hobbit movies if you choose to see them at 48 fps
If you're looking for a 60 Hz TV with full backlighting, good luck. As near as I can tell, full backlighting is now hard to find. Edge lit is much cheaper, so you are into more expensive TVs to get full backlighting, and generally they are at least 120 Hz, or more likely 240 Hz. However, most have settings that allow you to find your preferred balance between motion blur and the soap opera effect.
Also, Polk speakers rock (just to keep on topic).
Thanks for the info. I guess thats what I meant, it looked too real but I used fake I guess because a movie/show/tv isn't supposed to look like that. At least basing it off of what I had watched the prior 26 years before I got the Sharp. Obviously I was confusing the soap opera effect with above 60hz images as I'm not to well versed yet. My understanding was most tv's have an option to disable the higher HZ feature but I wasn't sure if ALL of them that are 120hz and up have the option still. I suppose I would get used to it and staying with my girlfriend and watching their tv I don't really even notice it anymore. It's all in what your used to just as most things. I didn't realize most LED's are edge lit only now but I take it they have gotten a lot better at providing even lighting towards the middle. I may just go Plasma before they stop making them completely and I won't have to worry about possible lighting issues or HZ since Plasma's are mostly 600hz. I definitely want to check out The Hobbit in 48fps, I was intrigued when I saw the option of different fps for that movie.