Quote:
Originally Posted by LMUBill 
So someone from WATE tweeted that they are going HD next week and posted photos of some of the anchors trying out the HD makeup.
Going to be interesting to see how it goes. Looks like they are tweaking the logo as well, if the billboards for "Anderson" are anything to go by.....

So someone from WATE tweeted that they are going HD next week and posted photos of some of the anchors trying out the HD makeup.
Going to be interesting to see how it goes. Looks like they are tweaking the logo as well, if the billboards for "Anderson" are anything to go by.....
I've found it very interesting that WATE has been so secretive about their HD. WBIR set a firm date, promoed it for two months, and tweeted and Facebooked photos of set construction every day. WATE hasn't even allowed staff to confirm they're doing HD until the last month, and they still won't mention a date. One reporter said it would be next week, but now the company line is that it will just be "soon."
I like a lot of the people there, but the fact is they're a distant third place, and they need to create buzz. Being super-secretive about the biggest thing they've done since hiring Gene Patterson isn't the way to do that. They should have taken the WBIR approach and worked to get viewers excited about the change.


















