The Costco warranty is inherent with the purchase. If I understand correctly, I can bring the set back if I'm not satisfied with it, for quite a while. I guess I could take advantage of that and get the new JVC D-ILA, 52" G787, which is what I really wanted but didn't think would be released as soon as it was. I wouldn't feel right about doing it though, unless I have problems with it that are recognized as legitimate problems. My stuck pixel isn't enough to meet that standard.