Well, in the end Coretronic/Optoma is a company, as such they need to have a high customer orientation but also secure their yields, of course they are dependent of each other.
Yes, lens-shift mechanism let alone can be done tomorrow(CAD drawings, Raytraycing, establish correct dimensions, manufuacturing establishment, Design for Robust construction/ assembly/manufacturing etc)
As kuebler already said, the profit window in this market is small, very small. Even worse(for them), the pay-off time has increased. High start up(like in this case) and warranty HIGHLY affects the profits. A product that misses the market within the "correct" time frame (hello benq) can misses 1/3 or even more of the potential life cyle profit. Being in time but 50% overspent budget normaly only cut profit with 3-4%.
so they better start doing something about it NOW, but then..
As for introducing LATE engineering changes, it will have a devasting affect in final verification and quality. Don't! espacially if the R&D and production aren't located in the same country.
In this case, the update is minor(from the 910 model) so there may be no need for a extended start-up phase requering low production(yet still they need full speed in this phase)(training, set up machines, inspection etc). Therfore ramp-up can start.
So both load and capacaity paramteters can be "undercut" this way.
So it isn't really about "a lens shift mechnism"
Yes i agree with bob, Falk and the rest of you BUT!!
On the other hand, this CAN't be a suprise for Optoma??
They need better customer orientation.
Really, did TI called them last week and told them about a 1080p dmd with DC3 manufacturing ?
No they didn't....
Did customers started to ask about lens-shift and 1080p projectors last week?..
No they didn't...
i blame it on TI AND optoma =)
Still, i am looking forwad to the product AND i do like optoma.