Ok Folks ...here is a story for you, I bought the 50 inch Philips from COSTCO before the Superbowl and from the day that I bought it, I struggled with the colors and the contrast. The Philips did have a couple of nice features, like a USB port to look at your pictures directly from a memory sick and it also had a HD tuner.
Since I was not happy I compared the 50 inch Pioneer and the Phillips at Best Buy, the difference was very noticeable. Then I decided to go to COSTCO and see what they had. Right next to the Philips they put this Panasonic TV, at first it did not look that much different, then they did a close up of an Olympic skater and at that point I said WOW, I am returning my Philips and Getting the Panasonic. The difference was $200 more for the Panasonic. As far as I am concerned $200 is a bargain.
I took my Philips back the next day to COSTCO without a box. At first they were asking what was wrong with the TV, or I could not return it, Meanwhile I was reading their return policy on the wall that stated "you may return any item if you are not fully satisfied". I told them that the TV had bad colors and I lost picture and sound periodically which was true. They refunded me the money and I bought the Panasonic.
When I got home....WOW....this TV blows Philips out of the water. The HD feed is outstanding, SD is better than Philips, I connected my HD box via HDMI and it makes a difference, both for HD and SD. My DVDs are incredible, I have a Bose hometheater and all the DVDs I watch are great.
Here are the things I like about the TV:
1) Screen quality
2) They included sound connections to the HDMI
3) All inputs have independent settings.
4) Simple options
5) Easy to adjust
6) LOOKS GOOD
I am very happy with this unit and will recommended it to anyone.