I ran DVE twice over the last two nights to arrive at the settings below. The calibration was done in a darkened room at night. Panel is a Pioneer 5070HD. Connection is via HDMI into HDMI Input 6. I'm very happy with the image.
Remember that the NS71H is the same as the NS75H, it's just the Costco-exclusive version and came with a 6' HDMI cable.
Anyways, here are the settings, with some comments from me embedded:
AV Selection: User
Contrast: 30 (this was hard for me to tell, so I went with the setting for the Oppo 971H. I'll be watching this and may tweak it up a bit)
Brightness: +2 (could move this to +1, based on how it goes, but DVE led me to +2))
Color: +8 (actually came up with a range of +6 to +10 for blue, green and red, so I took the midpoint. I'll be watching this and may tweak it down a notch or two)
Tint: 1 green
Sharpness: -5 (DVE led me to -6, but I added one click up)
Pure Cinema: ADV (this seems to be recommended for all players)
Color Temp: Low
MPEG NR: Low
I'd be interested in thoughts on this. I went with these because they were used for the Oppo 971H, but all the other players listed had both these "Off."
Power Save Mode: Standard
Sony DVP-NS71H Settings
HDMI Resolution: 720p (I experimented a bit with 480p and 1080i and didn't see much difference. Thought 720p and 1080i were maybe a tiny bit better than 480p, but 720p and 1080i were the same.)
I forget any other specific settings, but there wasn't much to affect PQ. Feel free to ask me a specific question if you want.