Hi, I'm a newB...but I just wanted to say I just got the 970 days ago and I already love it. I had a rear-projection Toshiba for more than 4 years which was great, but was so old it didn't even have an hdmi input. There were minor issues with my 42" Toshiba. Some dvd's didn't look great, others did. But worse of all, it got a burn-in effect from (of all things) using the PoP too much. I had been so careful not to achieve burn-in from sidebars or letter boxes, I didn't even realize you could get it from utilizing the PoP too much.
Anyway, after doing some MAJOR tweaking, I believe I finally have my settings right on the new Sony and MAN does the HD look great. I was watching Nascar for about 15 minutes last night...and I NEVER watch Nascar. Some of the HD channels that looked so-so on my Toshiba (like Universal HD or TNT) now look amazing. Basketball games looks so much better also. Even my standard channels look way better. When I watch Countdown on MSNBC, Keith Olbermann looks almost as sharp as HD. Finally, my dvd's look better all around...even my older ones...the only problem is I absolutely HAD to take the color temp from "warm" to "neutral" in movie settings. Warm didn't look good at all.
I do however have a major problem. When watching non-HD stations, the right sidebar is way larger than the left. And there's also a little green discoloration on the right side too. But I've got the Sears tech coming to look at that on Monday...wish me luck on that.
Anyway, sorry for the long post...but I saw this Official thread on the 970 and had to chime in!