I will not drive to and from a video store for any reason and haven't for years, especially a Blockbuster as they carry very little that isn't big-budget Hollywood or bad comedy
Personal tastes and appreciation will always vary, but I guess we're just lucky where we live--my last eight BB in-store rentals using their "free" monthly e-coupons have been for:
'The Royal Tenenbaums' 2-disc Criterion
'Rushmore' on Criterion
'Broken Flowers' (the week it was released)
Krzysztof Kieslowski's 'Blue' (hadn't seen it in so long)
'Charade' Criterion 2004 re-release
Sympathy for Mr. Vengeance (the week it was released)
'Heat' 2-disc SE
Wong Kar-Wai's '2046' (the week it was released)
Granted, this is anecdotal, a snapshot of the last 8 coupons of one person who also generally dislikes most Hollywood dreck, but by going into the store I got three 2-disc sets (which would ordinarily require 6 rentals online), three new releases and two titles in superior versions (Rushmore/Criterion, Charade/Criterion) which NF doesn't even stock--so one with less than Hollywood mainstream tastes can clearly use this new BB offer (17.99 3-out plus 4 in-store e-coupons per month) to their advantage, proximity to a store and schedule permitting, of course.
Netflix however, we've had for years now and we've never been "throttled" and we get three discs twice a week
You've been lucky, those of us who have been throttled, and knew firsthand the games Netflix played years before they were forced to admit it and change their TOS--have a slightly different historical perspective of NF management practices and truth in advertising.