Time Warner Cable, Sign the NFL Network Now!
Washington, D.C. (September 17, 2012) -- Cablevision yesterday offered its customers a one-day free preview of the NFL Network, a month after the cable operator became the next-to-the-last major TV provider to sign an agreement to carry the channel.
Who's the last major TV provider who has yet agreed to carry the NFL Network?
That would be Time Warner Cable. Yes, Time Warner Cable, a cable operator who owns its own sports channels (the two new Los Angeles Lakers channels), has yet to find the wisdom (and dollars) to carry one of the nation's most popular sports channels.
Time Warner Cable viewers now have had to go without the NFL Network for nine straight seasons since the football channel first launched in 2003. At one point, you might have been sympathetic to Time Warner Cable's position that the NFL Network was asking for too much money. Perhaps in 2008, let's say, when Cablevision and a few others weren't carrying the channel as well.
But now, every major TV provider is carrying the NFL Network. Everyone except Time Warner Cable.
Sorry, TWC, your excuses no longer work. Every other major TV provider has found the NFL Network's carriage demands acceptable except you. There's no good reason why you have not added the channel to your lineup unless the dispute has something to do with personal and petty politics.
Which is what I now suspect.
It's the only thing that makes sense. If every TV provider can agree to the NFL Network's demands -- and you can't -- it must be something other than money or packaging that's keeping you from making a deal. Perhaps over the nine years, your executives have butted heads with the NFL Network's execs one time too many. Perhaps one of your execs can't get over an insult that was thrown his way like a errant Tim Tebow pass.
Whatever. Get over it. Time Warner Cable, make the deal before this season gets any older. Your subscribers are demanding it. And your excuses have lost their credibility.
Just get it done.