Originally Posted by rabident
If the PS3 doesn't ship in time, what is Sony's plan B for getting a significant enough number of BD players into consumer's hands that it's worth while for the studios to maintain their commitment to the format?
So far, it seems to me they had no backup plan. Which would be staggeringly moronic. It's tough enough to get these new formats out the door without betting everything on an entry-level player in the guise of the game franchise's next-gen with a bleeding edge processor.
The BDA companies will express confidence that the early-adopter is looking for quality and features and not price. But, the early-adopter are also interested in actually buying something other than promises.
The shame here is Toshiba has blown the whole generation by lowballing the price and making it now completely unnattractive to other CE to enter the HD DVD game. Especially if they now have to play the game with the Chinese on route to zero margin in a few years.
Who knows where this is going now. I suspect the BDA companies will reconcentrate on the general uses of BD with recorders, and perhaps, like Pioneer, look to adding alternative sourcing other than just physical discs.
Time to sue for peace? There's still 14 days. :)