More specific info:
Upfront NotebookMyNetworkTV to Offer Desire, Secret Obsessions Six Nights
By Marc Berman
MediaWeek.com MAY 16, 2006 -
MyNetworkTV, a new venture from Fox Television Stations, Inc. and Twentieth Television, gave advertisers a sneak peak of its upcoming Desire and Secret Obsessions programming franchises.
Slated to launch on Sept. 5 with U.S. coverage at a promised 90+ percent, the initiative of the new network is a six-night, 8-10 p.m. programming block populated with two original stripped scripted telenovelas (which were originally slated for first-run syndication), structured in a 13-week, 65-episode story arc. Highlights of each franchise will be offered every Saturday.
In addition to building its station lineup (which is currently cleared at 82 percent of the country), the specific goals of MyNetworkTV are quality-stripped programming, addictive stories, daily Web content, and 52 weeks of original programming. The Desire franchise will open the evening at 8 p.m., followed by Secret Obsessions at 9 p.m., and the four confirmed series in each umbrella title are as follows:
DESIRETABLE FOR THREE (4th Quarter 2006)
Two brothers (Nate Haden and Zack Silva) on the run from the mob head from New Jersey to Los Angeles, where they both fall passionately in love with the same woman (Michelle Belegrin). When one brother is believed to be murdered by the mob, only to resurface later, the other brother seeks comfort with the woman they both competed for.
ART OF BETRAYAL (1st Quarter 2007)
After the ex-wife (Sean Young) of a successful and heartless businessman attempts to destroy her former lover's career, she sets up a scheme to have her two sons seduce his daughters, marry them, and take their money.
RULE OF DECEPTION (2nd Quarter 2007)
Two best friends (Annalynne McCord and Rachelle Woods) who hail from entirely different worlds find their relationship shattered after they meet a handsome and dashing engineer (Dylan Bruce) who seduces both womenone for love, and one for money.
FRIENDS & ENEMIES (3rd Quarter 2007)
A woman who pretends to be a psychiatrist falls in love with her patient and begins a hot and heavy affair with him, until his family reveals the other life she lives.
SECRET OBSESSIONSFASHION HOUSE (4th Quarter 2006)
Set in the competitive fashion world, former 10 Bo Derek plays a powerful fashion icon who will stop at nothing to destroy the woman (Natalie Martinez) who tries to romance her son (Taylor Kinney).
WATCH OVER ME (1st Quarter 2007)
Julia (Dayannara Torres) and her fiancé Sebastian were meant to have a perfect marriage, but the dangerous world they inhabit makes it necessary for a third party to enter their relationship--Jack, a bodyguard hired to protect them. Unfortunately, Jack's arrival is the catalyst for an intense love triangle that may destroy them all.
A DANGEROUS LOVE (2nd Quarter 2007)
Two very different families - the Olivera and the Mazzoni clans - struggle with a bitter feud that has plagued them for years. Maria Conchita Alonso stars.
TO LOVE & DIE (3rd Quarter 2007)
After a plane crash, an heiress falls in love with the pilot against the wishes of her family.
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