Originally Posted by gdeep
This might be some good news for bollywood bluray:
Eros has seen revenues from distribution of physical DVDs to Walmart and Best Buy rise, though they have been affected by a reduction in the price point. So far, the company has released BluRay 2 titles in the Blue Ray format, and intend to release 25-50 further titles as a combination of new and catalogue in Blu Ray format in the current year.http://www.medianama.com/2009/07/223...international/
Firstly I should thank Eros for this announcement. I hope Eros will release 25-50 titles during next year or so as intended. Also, hope the picture quality of Eros blu-rays will be equal or better than Ayngaran blu-ray releases.
Blu-ray means selling HD quality - not beautiful packaging. The blu-ray customer base will not make a purchase decision based on the packaging, rather they would evaluate the quality of the picture before making a purchase decision.
Also should note that the blu-ray quality cannot be mass produced by the pirates (unlike crap quality DVD reproductions). Hence, studios could use blu-ray to attract previously untapped markets. In order to do this, the studios should maintain the highest quality blu-ray transfer standards so that the market could easily see the difference between high quality blu-rays and other pirated products. If blu-ray transfers are marginally better, then the market will easily overlook the quality-advantage and consequently, Bollywood blu-ray effort could fall apart while attracting a bad name on quality standards.
The good news is that both Eros and (more so) Ayngran have gone in the right direction with blu-ray releases. Future blu-ray release should capitalise on the existing knowledge and further improve the picture quality of the transfers so that the western markets can be easily attracted to Indian cinema.