Your comments seem to be phrased as a kind of argument for a particular design, or perhaps the lament of one who senses that no design in existence can provide the sought-after ideal qualities. In this you are most certainly correct.
Passive-matrix driving schemes do not inherently require short-duration high-power operation. Rather, such a scheme is chosen to minimize the driver circuitry cost - remember that passive-matrix driver circuits are more costly because the switching elements must carry the full drive current. To minimize the cost, underpowered switching elements are used, but only carry current for a portion of a frametime, thus allowing them to dissipate heat which, if run continuously, would overheat devices of such density.
The practical implementation of this method is frequently row-at-once or column-at-once drive, ie. alternate rows or columns are activated sequentially. At low frequency, this can sometimes give the visual impression of an interlaced display.
As far as the technology of passive-matrix driver design, if circuit cost is no object it can be made to drive the entire panel at once, but it is still limited to small displays, due to I^2R losses in the ITO conductors connecting each pixel. These losses increase with both panel size and resolution (longer and thinner traces, respectively).
All large low-voltage displays use active-matrix, for both cost and technical reasons as I outlined previously. It can be guaranteed that this will not be changing in the future. So if we are talking about TV-sized displays, the discussion ends there: no passive-matrix will ever be used at such sizes. As for smaller devices, they're out of the purview of the thread's topic, which is OLED TVs (nominally, devices of 20" and larger).
Regarding emission times and lifetime, as noted previously, it is up to manufacturers to determine how to compromise between on/off ratio and lifetime. Perhaps you may be able to have some influence on their plans if you can design a regime which shows advantageous performance over current ones.
To finish on a positive note, driving schemes can enjoy significantly enhanced flexibility compared to those for plasma cells, due to the unnecessary sustain and priming pulses, and the need to use PWM to simulate n-bit grayscale emission levels. The nonlinear property of gas ionization requires on-off switching, at least in the plasma display cell.
SED, LCD and OLED can all be driven using continuously-variable voltage or current sources, which is a boon to those who are disturbed by the visual impression of noise generated by plasma PWM. This effect is particularly evident at the viewing distance required for the immersion effect (30 degree FOV or greater), and worse in darker scenes than lighter.