Originally Posted by Ken Ross
Just saw the 85" 4K display over at Sony for the first time on Long Island. It was very impressive as you got very close. At 1 foot the amount of detail was truly incredible as the picture refused to break down. The 4K demo material was well done and obvious care was taken to show off this beast as well as they could, but the beauty was largely evident only upon close inspection. Once you backed off to a normal viewing distance, most would never notice they were looking at 4K. It was impossible to tell how good the black levels were given the bright conditions of the store.
Based on what I saw, 4K will be a really tough sell. Proof? I spent about 20 minutes simply watching people reacting or not reacting to the display in the relatively crowed Sony store. I would say that more than 90% of the people I observed simply walked right passed it or simply gave it a casual glance. Some of those that saw the big "4K" banner, went over and took a closer look. However I can honestly say, based on what I saw at that store, people were not impressed. Without a question I was the only one at that time that exhibited a high degree of curiosity.
Good info. I think OLEDs, especially at 55", are going to be even more underwhelming. They will sell neither size, nor resolution, nor really anything that people can latch onto. Thinness? Wheeeeeeeeeeeeee! Exorbitant pricing for sure. Contrast that most people will be very hard pressed to see (and might be nearly impossible to see in a lit space like a store)? OLED is an enthusiast-only product. At least 4K will also come with size.
Originally Posted by vinnie97
90" just sounds ridiculous and a bit overkill (the likelihood of breakage during shipping at that size is so much higher). I'm not against larger sizes, but I'm content in the 50" range for the time being. I don't think I'm in the minority either. Don't 60"+ sizes make up only a single percentage point of the market?
That prospect indeed excites me more.
Yes, they do. But growing slowly.
Originally Posted by sytech
The problem with trying to use past market percentages as future barometer for sales, is that the results are skewed by price. The reason a few years ago the 24"- 32" size had the largest sales percentage was because the price for 50" and up was prohibitive. Now it is getting harder to find those smaller sizes. With Sharp, Vizio and others selling 60" models below $1000, the average size should start skewing upwards. There is a tipping point as far as sizes are concerned where some of these huge sets start to become a problem for those living in condos and town homes, but even the smallest of detached homes in the US should accommodate up to an 70" to 80" with no problem.
We'll just, again, disagree on that prediction. First of all, the idea that the smallest homes can take a TV that big is wrong. I live in one of the richest areas in the U.S. (no, I'm not especially well off, but I'm very well-off-adjacent). Many homes here could not take a TV that big. Many tens of millions of Americans live in much smaller homes / less well off regions. Second of all, most U.S. homes have a woman in them who wants nothing to do with a TV that big in the living room. This cultural norm does not appear to be changing especially rapidly.
You have been able to buy a 60" TV for $1000 or less for well over a year. The proportion of 60" TVs sold of the total has grown very, very slightly. The 70s have grown even more marginally, despite ready availability at prices below $2500. Obviously, these numbers will change over time. The idea this product category is headed for mainstreaming seems to still be the wishful thinking of enthusiasts rather than any evidence-based analysis. I'm sticking by my belief that the 70"+ category is likely to reach about 10% of the market over the next several years, but scarcely more.
Originally Posted by taichi4
For those who want a cinematic experience in the home, one that envelops and immerses you, larger screen sizes are important. I view my 65 inch display, as a compromise on the way to a much larger, and hopefully thin display. I think OLED, when mature, will have its advantages, But I, too, would rather have a 90 inch Sharp LCD (despite my general non-enthusiasm for LCD) than a 55 inch OLED.
The funny thing is, I agree with you. My 65" is a great upgrade from my 50". And when we buy again, I'll go bigger. I don't see any value at all in thinness. My TV is near a wall. I defy anyone on earth who doesn't already know how thick it is to correctly guess it's depth from looking at it (well, they'd use heuristics if they are familiar with flat panel TVs generally, but that kind of proves the point). But I could now see how a 75" could fit in my family room and could probably talk my wife into a TV that large. I doubt I'd win a discussion about 80 or 90, but 75 seems doable.