You guys might not be referring to the same thing.
Are they using standard market segment analysis terminology for that number? In other words, do they mean 0.8% installed base (in people's home), or 0.8% marketed (and for sale) in 2017. I think the latter number to be very very unlikely and much too small. I'm only guessing of course, but by 2017, the percentage of sets on the shelves that are UHD will be much higher than 0.8%.