Not TV related, but still an OLED technology advancement: Philips introduces its
Lumiblade OLED lighting technology.

Lumiblade - the cutting edge of light
Lumiblade is an all-in-one lighting system complete with built-in reflectors and diffusers. Add in a potential lifetime of several 10,000s of hours, an excellent energy efficiency and it's clear why many see Lumiblade as a fit-and-forget solution that's good for the lifetime of an object or interior design.
Energy efficient
Lumiblade has the potential of reaching energy efficiencies of up to 140 lum/W, 15 times higher than conventional light bulbs. That makes it an energy-efficient light source for today's regulations and budgets. Long term, Lumiblade is a good alternative to fluorescent lighting.
However, today's performance is still limited and allows for small, decorative purposes only. Philips offers today already a range of components to experiment with
Product performance (2009)
* up to 20 lm/W in different shades of white and RGB
* 1,000 cd/m² brightness
* 10,000 hours lifetime (at 50% initial brightness)
* 1.8 mm thin
* <50 cm surface
As a rule of thumb: we expect the efficieny to double every 2-3 years.