Yup. slksc is right.
I think he may be talking about that ShopNBC channel where that idiot constantly tries to sell 37" and 42" ProtRons, not Protons. He's always talking about Protrons like they're the best tv out there you can find which is complete BS (to excuse the term) since they barely have an 800:1 contrast ratio, not a whole lot of features, you don't really know what it looks like until you actually see it in person, I could go on. I would definitely stay away from PROTRON. We were almost convinced into buying one off of ShopNBC ourselves; that was until our common sense kicked in after a few searches on Protron ratings and some of the things reviewers have said go wrong with them. Even an operator at ShopNBC told us that they've gotten VERY mixed reviews about Protron LCDs. Not to mention the company is basically an illegal ripoff of an older and much more reliable company. I don't trust that tv dude seller guy as far as I could throw him, honestly. I don't like buying things that expensive from shopping networks anyway since I want to be able to see the darn thing in person before making a decision.
While it may be true that this guy's company makes tv's for other companies, he neglects to mention one major thing. The company makes 2nd rate LCD monitors for all 2nd rate companies, otherwise, you'd see him selling Samsung, Sony, and Sharp, except that they all make their own televisions which, in my opinion is much better since they focus on their own styles and can perfect their features and quality. Protron and the like, I merely refer to as "mongrel" brands. It's basically hit or miss with those tv's. Not saying you couldn't have a good experience with one, but you take a real risk investing well over $1500 for a tv that has questionable ratings. You'd be better off spending a little more for a tv from a company that has a more solid reputation for quality and customer service.
Plus, ShopNBC has horrible customer service, or so I've read from amazon reviews. I can safely say I've never purchased anything like a television from ShopNBC, although i have purchased an Initial brand portable DVD player from them and it works great. I still don't like the guy who sells the stuff, and I'd never buy a tv from him since the ones he sells are complete trash. The only advantage to ShopNBC are its value pays and it also makes you wonder why a 42" television is only $1699 or so. Not saying you can't find good deals on reliable televisions, but if something seems too good to be true, then it probably is. So...ProtRon=bad idea.
Stick to more mainstream brands like Toshiba, Westinghouse, Sony, Samsung, or Sharp.