Originally Posted by sphinx99
I guess this question is targeted mostly at Microsoft. Most of the work being discussed here is driven by fairly large corporations. What cottage industries do you see cropping up to support the evolution of the HD format(s) over the next 12-24 months, and what areas would companies like Microsoft wish to see receiving attention (going forward) that might not be considered a core competancy by MSFT but could be for third-parties developers, promoters or suppliers?
Or are all the bases truly covered?
The top area is around interactivity. We have the equiv. of web technology in HD DVD's iHD, plus real-time, 1080p graphics synchronized to A/V stream. No, I don't think people want to balance their checkbooks on HD DVDs :). But there will be fair amount of demand from studios (and hopefully consumers :)), to have a lot more in these titles than a fancier menu system. Studios are using less than 5% of the what the system can do.
Along these lines, iHD also allows for network streaming and download of additional content. So having people work on these systems and offering the back-end solution will also be very useful. Ultimately, turnkey systems will be needed to host content here.
There are also other opportunities in authoring/encoding tools but the volumes here are small, and there are existing companies going after them. And the technology is difficult to build.
This is a quick list that comes to mind but there will be other areas I am sure as time develops and we get into managed copy where someone could build home servers (i.e. dedicated or PC based), streaming receivers in TVs to play that content over home network, etc.