Originally Posted by benwaggoner
Because it was a critical launch for the both the format and the platform.
It's 500,000 discs. Let's say it costs $4 extra in incremental cost per BD-50 v. a BD-25. That'd be $2M. Which is what fraction of a percent of the launch costs? The only way BD-25 would be a significant hedge would be if the real-world incremental cost is HUGE, or there wasn't capacity available.
Originally Posted by Cjplay
I get that, but I can't get why people are saying it looked worse than the BD50 version if they were trying to save costs. KK was free and look at how good it's doing. I got to see an HD version of the KK trailer master and that alone made my jaw drop. I've not seen the two versions yet side by side, but Bracke makes a pretty convincing argument when he mentions that the Deleted Scenes of TN looked better than the feature. Anyone else care to comment on that? Otherwise, it's 500k copies of crap.
BTW, BenDover made a great point. 500k BD50's would've went a long way to convincing EVERYONE that they're primetime ready.
Ok these are similar so I'll address them in one post to save typing. :)
Two different things here.
Firstly, I want to say that the PS3 is not analagous to the 360 in terms of the market environment that created it. The PS3 reflects the strategy of a vertically integrated company that has something at stake in each of the three aspects that went into the launch pack-in, whereas the 360 add-on is a coalition effort on the part of MS, Toshba, and Universal. I'm going to come back to this in a moment.
500k of crap issue.
Y'know though, I was refering to this a week or two ago when I started posting here again (that time in terms of viral marketing), but it's just the fact that Sony is too laden with bureaucracy. I'm sure the scenario went something like this. PS3 is launching. Stringer thinks they should really push the BD angle, and besides MS is doing a free movie as well for their counterpart. So they decide to do a free pack-in. It's obviously going to be a Sony film, and come from Sony replication facilities, as this is what costs Sony the least. In addition, choosing an external studio would have been showing favoratism that they can't afford to do. So... someone decides a movie pack-in. The replication crew says 'ok we hear you, but for 500k SL is going to be the cost-effective way to go.'
Now the movie choice. You need something from the BD library already released or in qeue to be, and it needs to be family-friendly enough that it doesn't draw parents ire, and mature enough that young males don't feel insulted. So... PG-13. And so, Talladega Nights, for better or worse, was the chosen title. And then it gets kicked to the encoder guys, who are working on the BD50 version anyway, but need to get a SL version kicked out to send off to replication - because 500,000 discs... as mentioned.
And does the situation end up to be anyone's
ideal? No... but it's a large organization, and unfortunately Sony's held back so far with the real blockbusters targeting that PG-13 bracket.
It is what it is. For my part, I saw the movie in the theatres and actually like it, so it was an honest bonus for me. This talk of Sony 'proving' their DL capabilities by having sent out 500k DL freebies... c'mon people, we know better. They've already proven their DL capabilities to me anyway with movies like Black Hawk Down and Kingdom of Heaven.