So I decided to go straight to the source and find out when these damn TVs were shipping. I hit the Sony site for a little online chat with a robot. Here's what I learned....
Alvin_ > Hi Admiral. Welcome to Sony Online Support. I'm Alvin. I'll be glad to assist you with the shipping information of KDL40V2500 TV.
AdmiralAwesome1 > Hi Alvin. Thanks for your help. When can I expect to see the KDL 40V2500 in stores?
Alvin_ > Admiral, it is expected to be shipped on/available at September 2006.
AdmiralAwesome1 > Do you know when in September? Tomorrow is September 1.
Alvin_ > Admiral, I'm sorry; I do not have exact information about shipping the TV. You can contact the SonyStyle at 1-877-865-7669 for assistance. They'll be able to assist you better.
Hours of operation:
8:00AM to Midnight (ET), Monday - Friday
10:00AM to 7:00 PM (ET), Saturday - Sunday
AdmiralAwesome1 > Ok. Thank you.
Basically, I learned nothing. I'm at work, so I haven't had a chance to call SonyStyle, but I imagine their answer would be the same as the one you get on the website---September 30. Ugh. Maybe they'll show in retail stores sooner. Hopefully...