|DIYer's usually require a great deal of after the sale care, which is more often than not provided by a legitimate dealer. So tell me, why isn't a dealer entitled to a profit in return for all that we bring to the table?
If you really don't believe we are entitled to a fair profit for all that we do for you, then go ahead and shop online. If this is how you think, in the end, you deserve what you get!
Why are you not charging for the after sale care if they didn't buy from you, or if they did & didn't pay for programming? If you are providing valuable expertise & time, charge for it. Where you can get fair profit is by charging for programming & for consulting time.
I don't understand this complaining about having to compete with unauth dealers on hardware price. Say you think fair price & profit for you on a particular remote + programming is $500. Now, maybe you quote $350 for remote + $150 for programming. If customers are complaining "hey I can get remote for $250 on ebay, why should I pay $100 extra for remote from you?", then just change your quote to: "remote, $250, programming $250". Or "remote, $350, programming $250, -$100 discount on programming for getting remote from me". You get same amount of money, for customer that can't or doesn't want to program remote, what are they going to do but shrug their shoulders & pay you what you want? If you say you can't do that because some other competitor is willing to program the remote for less, then that just means you are trying to charge more than what the free market has determined is fair, tough.
For the DIY customer who doesn't
need programming, nor any support, if you are just taking down a computer web order, grabbing a box, stuffing it into a shipping box, slapping the UPS label on it, why should
your "fair profit" be substantially higher than the unauthorized web retailer doing exactly the same thing? You aren't really providing any benefit here other than the warranty. (Companies not honoring warranties here is bogus too from the consumer point of view, they made profit selling the product, it's a way to generate profits dumping to grey market while dodging support costs, win-win for them).
This "authorized dealer" & MAP programs are anti-competitive practices that hurt the consumer, just like the MAP of music CD companies that they were sued for and lost on anti-trust grounds. URC can play whatever games they want to try to keep prices high, but don't expect consumers to applaud them for it. They can get away charging more because they have a better product than the competition, currently, but only to a certain extent. At some price point some large segment of the market will turn to a competitor.