I have a 32" Regza lcd (with built in dvd). this model has been out for a few months and may not be representative of the larger screens.
WHile I like the DVD built in for the kids, I have had this unit next to a 32" Panasonic from costco (the 60u?). The Panasonic is clearly a better performer on a number of dimensions. Firstly, the brightness level difference (after both sets were optimized) was noticeable. More importantly, the black levels on the Panasonic were superior and really did contribute to a more three dimensional image. Next, the toshiba exhibited signs of ghosting which were not apparent on the Panasonic. Finally, the Toshiba was terrible when viewed off axis (maybe 30 degrees from center). This was not an issue with the Panasonic which advertises "in plane" viewing of 178 degrees or something.
In the end, i wanted to make a case for the Toshba but after two weeks of working these sets side by side at the same time, I was unable to do so.
One comment - if you d purchase this set, you must use the HDMI inputs. The difference between component and hdmi on this set cannot be overstated.