In this, the first year where Santa isn't "really real" anymore, my son opted for a cash gift for Christmas with the intent of hoarding the money in anticipation of huge sales that come a few days after...meaning he'll have nearly nothing on Christmas morning, but twice as much
a few days/weeks later. He invested part of his cash into a XBox 360 with 3 RoD for me to repair and for him to sell at a modest profit. (This isn't Wii-like greed, but entrepreneurship, imo.)
In regard to X-Mas morning with no presents, he said, "Dad? What's Christmas day? December 25th...just another day, just like all others. It's no big deal, same as June 25th, January 25, or March 25th. It's just a date. Maybe we'll get a Wii when you can find one for under $100, but not beofre then. Who cares if other kids have one? It's not that important, and I'm not them."
He's 9 years old
...and wants a newer projector, in black this time, much like our IN72.
He bought the last one (InFocus 4805) with cash he made from investments on his $5/week allowance. It took him nearly all year, but he got it eventually. Last year, it was a DVR and a HDD/DVD Recorder. I've created a future AVS junkie!