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GDC Doubles Show Floor and Provides More Opportunities for Publishers and
Key Industry Players

SAN FRANCISCO, Sept. 18 /PRNewswire/ -- The CMP Game Group, organizers
of the Game Developers Conference (GDC), announced today that they are more
than doubling their show floor to accommodate the game industry market need
for a single, one-stop shop event. The Game Developers Conference will take
place March 5-9, 2007 at the Moscone Convention Center in San Francisco.

With E3 moving to a 5,000 person media-centric event, GDC has been
elevated to the world's largest trade event dedicated to the game industry,
with attendees numbering more than 12,500 including more than 1,000 members
of the working press. 2007 will be the first year of GDC's long-term
relocation to San Francisco, after its high growth trajectory necessitated
the move to accommodate the expanding attendee base. When GDC was last in
San Francisco in 2005, the show occupied the three floors of Moscone West.
For GDC 07, the organizers reserved both Moscone West and Moscone North.
With the Moscone West show floor virtually sold out, the organizers have
now additionally secured the keynote hall in Moscone South in order to
convert Moscone North into a second dedicated show floor. This will allow
the GDC to accommodate the voluminous requests coming in for exhibition
space and to include fresh exhibitor opportunities, such as the all-new
Game Demo Theater.

"As GDC enters its 20th year, it emerges as the event with the largest
gravitational pull of any other game industry-only event," said Jamil
Moledina, executive director of the GDC. "While it remains our primary goal
to serve the game development community and ensure that the session-based
half of GDC remains unchanged, we also believe it is time to dramatically
upgrade the range of expo opportunities. The result of our expansion is
that GDC becomes the natural choice for all companies in the game industry
ecosystem to exhibit and conduct business."

The traditional business of GDC has centered on the creation of
development deals for publishing games, an environment fostered through a
mix of industry-defining conference sessions, a broad constellation of
targeted networking receptions and the Game Connection matchmaking system.
In recent years, however, the event has grown far beyond its developer
core, with a show floor, networking and visibility options that enable
companies to build buzz for their products, connect with the right buyers,
build international exposure and form strategic partnerships.

The new show floor is built around a core of existing GDC expo suites
and a networking lounge, surrounded by publishers, developers, outsourcers,
middleware providers, peripheral companies, component companies, mobile
game companies, casual game companies, serious game companies, online game
companies, licensed IP holders, and international consortia. These groups
complement the existing GDC exhibitors of platform companies, tool
providers, and technology providers. Vendors on the new floor have a choice
between booth space, expo suites and meeting rooms, while publishers and
developers have the chance to demonstrate upcoming games in the brand new
Game Demo Theater.

"The GDC is always working on answering developers' needs and requests.
Once again, we have proof of that," remarked Julien Merceron, Worldwide CTO
of Eidos Interactive. "Most challenges for developing next-gen games come
from building extremely efficient pipelines using cutting-edge programming
techniques on more complex architectures. More expo space will allow the
GDC to cover more diverse technologies, accommodate larger booths -- which
facilitate better evaluation conditions -- and provide progressive
companies that are working on the fringe of our industry with a showcase
for their products."

"With these changes, we're getting to see even more of the latest
technologies, the ones that will fuel the next generation of video games,
without standing in line and without deafening music -- that's what makes
the GDC Expo floor special," noted David Perry, CEO, GameConsultants.com

GDC has historically provided, and will continue to provide, dedicated
networking and reception events for developers, publishers, serious game
companies, mobile companies, and East-West collaboration. GDC is adding a
casual/independent reception, as well as a dedicated Independent Games
Conference to augment the Independent Games Festival (IGF), the oldest and
most prestigious game innovation laboratory, that also takes place at GDC.
Both the IGF and the Game Developers Choice Awards, the most widely
respected peer-based game industry awards event, provide new visibility
opportunities for companies not endemic to the game industry.
For more information about the Game Developers Conference, please visit
http://www.gdconf.com.

About the CMP Game Group (http://www.cmpgame.com)
A core provider of essential information to the professional game
industry, the CMP Game Group offers market-defining content, and drives
community through the Game Developers Conference, Game Developer magazine,
the Webby Award-winning Gamasutra.com, the Serious Games Summit D.C., GDC
Mobile, GDC Europe, the Independent Games Festival, the Game Developers
Choice Awards, GDC London, the London Games Summit, GDCTV, GDCRadio, and
the GDC Focus On event series. For more information, please visit
http://www.cmpgame.com.

About CMP Technology (http://www.cmp.com)
CMP Technology is a marketing solutions company serving the technology
industry. Through its market-leading portfolio of trusted information
brands, CMP has earned the confidence of more technology professionals than
any other media company. As a result, CMP is the premier provider of
access, insight and actionable programs designed to connect sellers and
buyers in ways that yield superior return on investment. CMP Technology is
a subsidiary of United Business Media (http://www.unitedbusinessmedia.com),
a global provider of news distribution and specialist information services
with a market capitalization of more than $3 billion.


SOURCE CMP Game Group