"Jericho" is back on network TV... sort of. From Fredfa's "Hot Off the Press" thread:TV NotesThe CW yanks MRC block
From James Hibberd's Hollywood Reporter
'Live Feed' Blog - November 20, 2008
After months of dire ratings, the CW will yank Media Right Capital's Sunday night programming block, effective this weekend.
The shows -- including reality series "In Harm's Way," and dramas "Valentine" and "Easy Money" -- will be replaced by CW repeats and second-run theatricals.
The CW's COO John D. Maatta just sent a letter to affiliates which states, "The MRC shows are simply not working."
"Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night," Maatta wrote. "We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles."
The CW will establish a new block starting with repeats of "Everybody Hates Chris" and "The Game" (starting from the beginning of their respective series),"The Drew Carey Show" (beginning with season two), "Jericho" (starting with the first season) and then a movie. The CW plans to keep this programming in place for the remainder of the season.
Recent Sunday evenings have averaged about 700,000 viewers and a 0.2 rating among adults 18-49, making it the lowest-rated programming block on the top-five broadcast networks.
Full text of letter:November 20, 2008
We are now two and a half months into our new season and some terrific progress has been made.
Our strategy this year was to focus on Monday - Friday, particularly the early part of the week. Clearly that strategy has worked, as we are up in our key demographic of women 18-34 by 150% Monday and 41% on Tuesday. Top Model continues to shine Wednesdays, winning its time period on a regular basis, while Smallville and Supernatural continue to keep us in the game on Thursday versus tough competition. Additionally, we have improved our 18-49 demos by 78% Monday and 8% Monday-Thursday.
In the process, we are building a distinct and powerful brand of young-female skewing programming with new shows like Gossip Girl and 90210 complementing veteran hits One Tree Hill and Top Model.
As you know, to focus our efforts on the earlier part of the week, we entered into a time buy agreement with Media Rights Capital to program Sunday night. While this move has clearly paid dividends for the overall schedule, the results on Sunday night have been below expectations. The MRC shows are simply not working.
To that end, we have made a business and programming decision to protect our network and your local interests on Sunday for the remainder of the season.
The programs from Media Rights Capital will have their final airing this Sunday, November 23, 2008. Effective November 30, 2008, The CW will resume programming Sunday nights.
Our plan is to program Sunday with distinctive, first-rate programming that can quickly stabilize the night. We will work with you to promote and market this new night, with a lineup that will include quality scripted series and contemporary theatrical titles. Here is the lineup:
5:00 - 6:00 pm: EVERYBODY HATES CHRIS/THE GAME
6:00 - 7:00 pm: THE DREW CAREY SHOW
7:00 - 8:00 pm: JERICHO
8:00 - 10:00 pm: MOVIE
Our Affiliate Relations and Affiliate Marketing teams will be in immediate touch with your personnel regarding this important schedule change.
We will continue to work diligently and find success via the best means possible and move quickly to shore up troubled timeslots. We will continue to invest in new programming that will evolve into valued primetime assets for you, our affiliates, and our parent companies, CBS and Warner Bros.
We appreciate the partnership we have with you, our affiliates, and we will continue to work closely to take our success to the next level.
John D. Maattahttp://www.thrfeed.com/2008/11/the-cw-yanks-mr.html