Overnights in the 18-49 DemoWeak premiere for 'Friday Night Lights'
By Toni Fitzgerald MediaLifeMagazine.com
NBC's Friday Night Lights got plenty of critical kudos, landing on most lists of the season's best new shows. But viewers were not as enamored with the show as critics.
Lights' debut last night at 8 p.m. averaged a 2.7 rating among adults 18-49, according to Nielsen overnights, finishing third in its timeslot. It was well behind ABC's competing Dancing with the Stars, at 4.9, and CBS's NCIS, at 4.0.
Lights averaged just 7.2 million total viewers, though it did stay relatively stable from its first to its second half hour, avoiding the second-half dip that has plagued new shows like Studio 60 on the Sunset Strip, Brothers & Sisters and Six Degrees.
Lights, based on the book and movie of the same name, chronicles high school football in Texas. It's possible that some viewers dismissed the show as teenybopper drivel simply because of its high school focus, but it's also possible that Lights could dip even further in the coming weeks.
Fox did not air House, the usual timeslot winner, last night because of the baseball playoffs.http://www.medialifemagazine.com/art...ticle_7716.asp