|they ARE giving away free Fifth Element discs w/ the their new player! I thought everyone was joking about that!
The issue for the format war should no longer be only about technical abilities since both formats can delivery sterling PQ and AQ. It should be about which format do you TRUST to carry the HighDef optical disk torch. HD-DVD or Blu-ray. Which organization has made better decisions? Which organization has been consumer-friendly? Which organization has better judgement? Which organization has lower mnaufacturing costs? Which organization has set the standard for quality? Which organization produces a more consistently high quality product? Which organization meets it's delievery dates more often, and when it misses, misses by less? Which organiziation has the better management team? Which organization puts identifiable insiders onto the AVS and solicits and covets the opinions of the early adopters?
Which organiziation has shown by their actions from day one that they can be entrusted to protect and nourish the fledgling HighDef disc format so that it will succeed, just like DVD did?
That is the format that must win.