One more time; this time, with rhythm:Sony plans to declare Blu-ray winner in high-def format war
Just how many times are they going to do this?
I think finally everything that we knew going into this format has started to happen, said Sony Pictures Home Entertainment worldwide president David Bishop. We have a critical mass of content, we have the biggest mass of consumer electronics companies in the world supporting this format. That has moved Blu-ray into the forefront.
Sony is so confident that Bishop said the studio plans to begin marketing the format to consumers as the winner of the format war.
The message that we're going to put out to the consumer now is, now it is safe to make a choice, he said. No more fence-sitting is needed.
In fact, HD DVD sales are continuing at a steady pace, they just haven't grown as fast as Blu-ray.
But retailers are less confident.
A spokesman for Best Buy said the retailer believes there needs to be industry unification behind one format before victory is declared.
The view around here is that something has got to be done definitively to get people off the bench, spokesman Brian Lucas said.
Ah, OK now it sounds like Sony is just going to say "we've won the format war!" on every box and disc sold, and are going to include in their advertising. Unbelievable.