Thanks for the bashing. If you think back a year ago. These set were JUST released (I actually got mine in Oct 05 so a little over a year). I bought it from ABC warehouse and spoke for at least an hour with the sales rep. Anyways, bottom line is they didn't even have 1080P content then, but I wanted to buy a TV that would support it since they say it was 2 million pixels- double the resolution of 1080i. SO, being there were only about 3 sets out that supported 1080p, I found the sony blew them away.
I have a 1.5 year old and I am a developer who works on a computer all day. Forgive me for not reading the posts every night to check that my TV actually did what it was advertised to do.
Check out the info on Sony's site... They claim all over the place that this TV is 1080p. How in the would could one be fooled. I have a degree in advertising and this seems like plain false advertising.
Look on the sonystyle site for the XSRD60 from last year (speakers on sides)...
Sony's Grand WEGA SXRD XBR Series provides the Full HD 1080p experience with stunning detail, film-like images, and crisp, smooth motion.
Feature List
SXRD Panels SXRD technology is the latest display technology developed by the legendary television engineers at Sony to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed accurately and rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD panels actually contain enough pixels to fully display a 1080 line picture without interlacing it. SXRD has the speed to create a smooth, film like image.
Video
High Definition: Yes (Full HD 1080)
Native Resolution: 1080p
Display Resolution: 1920 x 1080
Some of you were very helpful. Thanks so much. I will rest assured I am seeing 1080p despite what the info banner says.

Happy Holidays.