Originally Posted by ottscay
... the Amazon ranks just don't mean that much; it's safe to say that they indicate HD DVD sales have been ahead on Amazon, and that probably translates qualatatively to the entire market. Of course, by the same token having increased BD sales with the release of the PS3 may well indicate improving sales (on Amazon, at least), but again it's pretty much impossible to assign any real numerical value to those ranks, so you really can't draw any conclusions about the impact of the PS3.
Actually I disagree. As a fellow AVS poster on the HD-DVD forum indicated a while back, watch the amazon rankings on www.thedvdwars.com
for older movies with a distinct appeal toward youth-skewing, 18-34 friendly sensibilities to see the impact of both the PS3 and HD-DVD add-on. Sure enough, as of 8:15PM ET on 11/21/06 'Underworld Evolution' and 'The Fifth Element' on BR ('Terminator 2' hovered over the PS3 release weekend) as well as 'Serenity' on HD-DVD have climbed into the Top 10 lists of their respective formats. Besides gamers who just bought a device that could allow them to see these HD movies for the first time how else to explain their bump into Top 10 selling status on amazon when they've been out for months and haven't been heavily discounted?
PS3 and the HD-DVD add-on are having an effect on sales, just not as big as expected in the case of BR given (a) the vast number of PS3's bought for eBay resale and (b) how many of these are in closets waiting to be unleashed on Christmas morning. It isn't until we're in the middle of January, when PS3's and HD-DVD add-on's have been unwrapped and people with gift certificates have spent them after the holidays, that we'll see the true colors of BR sales and the PS3 effect on them. If BR continues to trail HD-DVD sales by a substantial margin its time for Sony and its backers to start worrying. I already own the HD-DVD add-on and plan on buying the PS3 when its readily available, but I still haven't bought an HDTV set. Guess you can say it all adds-up to neutrality for mua! :(