The Olevia 537 is my first LCD TV. I tweaked the settings to my liking. It does take some adjustment when you formally viewed shows on a 27" CRT. And than came HD, at first 5 channels from Direct TV and now there is over 20. Oh my gosh, what a difference!
Some broadcasts are better than others but overall they are all better than a standard DVD in resolution. The TV has limited inputs and no outputs

and overall the picture quality is good to excellent

Sure the Samsung's look better but at twice the cost. I got my set at Fry's for $500 (no tuner version) and have had
no major issues. Another comment is about the remote, I can't program the TV on a universal but if I purchase a "internet" remote, the problem can be solved. Last but not least, My issue- I hooked up the vga to my computer and had to use a splitter at the computer to feed the HDMI computer monitor. When the computer starts up the display is on the TV and not the computer, once the computer is booted the TV is blue (no signal) and the computer monitor shows the display. If you disconnect the computer monitor for a second and reconnect - both the TV and computer display the active computer desktop. I believe this issue is with the TV and not the computer / video card. Anyone had issues around the VGA signal?