Bose's target demographic isn't you. It's for an older person who wants better sound than they can get from their TV speakers. It's for an older person who wants to watch movies with a greater degree of realism by doing 5.1 or whatever. It's for a person who wants to feel secure by buying it in an established store and then taking it home and setting it up themselves, 1, 2, 3. Over and done. The absolute smallness holds great appeal for them. It's for an older person whose sensitivity to high frequencies has diminished with age.
Yes, we're all right that it's overpriced for the cost of the components. And? Yes, we're all right that it doesn't do 20 Hz. That's not important to everyone. Yes, we're all right it doesn't have high frequency extension. There's not much musical energy up there anyways and losing or rolling off the top octave (actually less than an octave) isn't all that big a deal if you factor in the hearing losses that many of us have up there. Yes, we're all right that you can't blast it. Not everyone wants their music blasted and for those who have Bose, the very fact that it's unobtrusive may lend itself well to background music at gatherings in one's home where some lite jazz or Sinatra creates the backdrop.
Music is but one aspect of what's important for people and it doesn't necessarily have to rank way up there for them. If I go into your homes, will your furniture, dinnerware, appliances, or clothing measure up?
Years ago, when I bought my house, a friend of mine, Sal, came over. Sal's got a Bose but this isn't about the Bose. Sal brought over simply outstanding provolone, olives, mozarella, and prosciutto imported from Italy from one of those nice salumeria's in Brooklyn. Can't find that in any of the stores where I live. The importance he placed on that outweighed what he placed on musical reproduction. But it's not about the food. Sal drove up in a big ass Caddy. A boat. The side and rear windows were tinted. Now Sal made good money. He worked for the City, but that's not where he made his good money. Sal, you see, also worked for the family being involved in the numbers. I asked Sal, why he drove that monstrosity? I mean, it's big, hard as hell to park in NYC, lousy on gas, not a car that could be considered performance, and all that. I told him he could probably just buy a Beemer since money wasn't a problem. He took me outside and opened the rear door, pointed, and said that's why. I still didn't get it. He said, the reason he bought the car was because of the room in the back seat. I still didn't get it. He said his girlfriend, Vivian, about 15 years younger or so, 100 lbs on a 5' frame, with as Bob Segar said, "points of her own, sitting way up high", would come over every day at lunch. They'd go into the parking lot, get in the back and do (name your most depraved sexual acts you've ever done or wanted to) it in the back seat. He said, you just can't do that in the Camry your drive Chu. Besides, I'm Italian. Why the **** would I drive anything but a Caddy or Lincoln?
So, we buy the things for the reasons that are important to us. You've got your B&W's PULLIAM. What about your shoes? Sal had his hand made. It's a different demographic.