I'd say it helps to match. You'd want to stick with surrounds from the same model line or who's drivers share the same characteristics. The goal is to have a seamless match between the fronts and surrounds when sound migrates from front to back or back to front. That being said, my theater room has M&K's up front and Wharfedale bipole surrounds in the rear that I've had forever and just haven't felt the need to upgrade. Maybe I'm just not that critical of a listener. But if I was building from scratch (and I'm sure others here would agree), I'd match up the fronts and the rears.