To me, this movie is a tough sell. Why? It's such a taret audience specific film, and honestly, I'm not sure it's been created to match them very well. Who is the target audience? Men, ages 28-34. And that's a real problem. Why? Well, it's a lot like George Lucas making Star Wars prequels. We will be passing judgement and using comparisons to 20 year old material, and in all honesty, it's just not fair to the film makers! Remembering what it was like to sit down and watch Transformers as a child (I am 31), the experience was almost spiritual. Those cartoons could do no wrong (with the exception of killing Prime in the animated movie.) The toys that spawned the cartoons were simply outstanding. Having been down the toy ailse recently, today's Transformers look like JUNK in comparison. But were the cartoons really that great? Were the toys REALLY that good? Those are BIG moffin questions, because the answer comes from the realization that not only has times changed, cartoon and toys changed, but we change as well. I happen to own all five box sets of the Generation I series. And while I enjoy them occasionally, it honestly surprised me how goofy most of the cartoons seem now. I mean, owning the entire series of the highest quality video... had someone gave that to me in 1987 I probably would have bowed down to worship them, then took them to my bedroom and never came out. But now that I'm older I haven't even watched them all one time and I've had the set for about 3 years.
Nostalgia is a powerful thing, and it's just that.
Anyway guys, my biggest advice for everyone that is 25-35 seeing these movies, is to go in with LOW LOW expectations. It would probably even be best to try and forget that this movie is somehow attached to those dreamy childhood memories, because in reality, it really isn't attached. And maybe, just maybe, we'll be able to enjoy the action without critiquing every single line, every single "why the Hell do these robots look like skelotons?" moments.