Best Buy..only because they were doing 3 years no interest..the first best Buy I was in sucked as far as how they had the displays laid out so I ended up having to go to Circuit City for comparison with the Panasonic I was also contemplating..Best Buy you could not stand back farther than 4-5 feet...and the feed to all the tvs was terrible
if i did it all over again and the amount of the no interest was not a factor I would go to Circuit City ..they had a much bette rlaid out display environment where you could stand back a good 10ft or more and more similar priced displays were side by side
i will say this..Best Buy has pricematched my original purchase price twice now within a month and I still have another 30 days to go as they are offering 60 price match on all HDTV's instead of the usual 30..im hopig for some good after new year sales at the competitors