Originally Posted by Schlotkins
I just posted this exact same line of reasoning in the software forum. The key really is the packaging. They two groups need to get together and make standard packaging. here's exactly what I wrote:
The combo player is THE best thing to happen to this format. It gives the greatest opportunity for a compromise by the two camps and therefore only one "official" format. The problem with the original deals were you either had to pick Blu-ray or HD-DVDs physical format and therefore only one set of people got checks when players were made. With combo players, BOTH people get checks so that makes everyone happy. (except consumers...)
For studios, you get the best of both worlds. You need only 25gigs of space for a good encode? Great, go with the cheaper HD-DVD. Got a 4 hour movie with extras? Go with the 50gig Blu-ray disc. All you need is for the packaging on BOTH to be the same and then you've got yourself a standard. Everyone makes money, removes the cofusion from the marketplace and you are all set.
Of course, the PS3 could hold this up. I'm sure it's easy enough to make a combo drive addon for the Xbox 360.
What do you think about J6P? I think he is important in the "war." IMO, the war is prolonged because it is unlikely he will have the ability to buy a dual format player for quite some time and the HD video market needs him to get off the sofa and choose a format.
Are you arguing that the studios will make two formats of each title? Are you saying that single format players will not survive and all consumers will choose the dual format player at some point?
I think your idea is an interesting one but I think as you said, the PS3 could hold things up. In fact I think it really makes things cloudy since even with a 10% attach rate the number of PS3s used as Blu Ray players could get pretty large and difficult to ignore.
The dual format player pricing is key here. If it could get to a reasonable price and high volume before the PS3 really takes off then Blu Ray could die. Think about it, if we assume PQ and AQ are on par for all the players, would anyone really buy a PS3 or standalone Blu Ray player if a dual format player was only a few hundred more?
Sony got lucky because if LG made this announcement two months ago with a price of about $1000 for the dual format player, I would still be on the sidelines for another year and not the current owner of a PS3. I'm sure I'm not the only one.